"The Last Great Marketing Bargain"
Public Relations is one of the few real bargains still available to
business development, marketing and public information executives
who need to improve their organizations’ visibility and position.
The math is ridiculously easy. The budget to place a single display ad
in a major trade or industry publication can easily come to
$15,000-$20,000 or more, when you include copywriting, layout and
production costs included. Costs for even the simplest mainstream TV
commercials usually start at $75,000 or more.
Representative fees for SBC's services—thanks to our greater efficiency
and carefully controlled over costs—are consistently below the usual
rates in our industry. Some typical project costs:
Two-page news release, including media
distribution and editorial follow-up . . . . . . . . . . . . . $1800 + o.p. expenses
Feature article, researched, written & placed
in leading trade journal . . . . . . . . . . . . . . . . . . . . . . $3500
32-page 4-color Annual Report, complete . . . . . . $13,500
At SBC’s average rates, the dollars spent for a single magazine ad could
be used instead to get four feature articles for the client in four different
magazines, or two articles and a half-dozen press releases.
PR also means broader, more in-depth coverage—plus the added
credibility that comes from readers’ knowing the visibility is not paid for,
but earned by the merit of the story’s content.
The payoff? Most clients tell us the benefits of PR far outweigh the cost.
As one of them said recently, “I just need to get one additional job, and it
pays for a whole year’s worth of publicity—and then some.”
Talk to us. Maybe marketing PR with SBC is the business-development
bargain you’ve been looking for.
|Salwen Business Communications
New York, NY 10024 212/873-1944
|If this client's
story had been a
paid ad, the space
alone would have
cost over $30,000.